For Crimson Seed Capital, investing in a startup is not just a financial decision. It’s a decision about people. We invest more in the entrepreneur than in the big idea. We feel the right leader
will figure out how to make the idea work. So, when CSC invests, we want to stay close to each entrepreneur and help him/her build the business. This isn’t always possible (a few of CSC’s investments
are off-shore or far away), but we stand ready to coach and advise and support portfolio entrepreneurs in their roles as leaders. While we always want our investments to make lots of money for
everyone, the excitement and satisfaction is as much in the journey as it is in the destination.