To create a successful company, you need a culture that rocks.

In his newest book, guru Robert Stringer unlocks the secrets of building a winning startup culture.

When entrepreneurs seek expert advice to help them put together a compelling business plan, they turn to product gurus, technology experts, and folks with sales and marketing, fund raising, or operations backgrounds. But for guidance on how to create and sustain a high-performance company culture – the softer side of startup strategy – rarely will entrepreneurs find a source of advice and counsel. Culture.com: How the Best Startups Make it Happen fills that void. It is a research-based exploration of what it takes to build and sustain a winning startup culture.
 
Culture.com provides practical advice, insights and diagnostic tools for would-be entrepreneurs, seed capital investors, board members and advisors to young, rapidly growing companies. It is also a valuable resource for educators and students of entrepreneurship.